South’s website describes him as an “industry leader in communications, marketing and strategic planning [whose] roster of clients include fashion and lifestyle consumer brands as well as corporate, media and civic concerns.”
“His firm was retained to raise the foundation’s image among the deep-pocketed and to better position it for fundraising,” says a source.
“His focus was on promoting Kelly as the foundation’s face, and the main strategy seems to be to introduce the police commissioner to A-listers, ostensibly to promote the foundation’s work among the rich and famous.”
No doubt as a result of South’s work, Kelly appeared in Men’s Vogue last year, wearing what the magazine described as “”a bespoke Martin Greenfield suit, French cuffs fastened with weighty gold links and a gold-colored Charvet tie. [‘My big weakness,’ he confided.]”
Hey, if you’re the only person standing between the city and another terrorist attack, why not look your best?
The magazine also gushed that “Kelly is a fixture on the city’s social circuit,” and that “he appears in society photographs with actresses like Ellen Barkin, designers like Ralph Lauren, and pop stars like Mark Anthony [for whom he played the bongos]” at last year’s police foundation fundraiser at the Waldorf.
Another article, in the travel magazine Departures said that Kelly "doesn't make a point of wearing designer labels,” but that he has “got the basic elements of real style: intelligence, charisma, total individuality, and a track record of impressive accomplishments."
South’s hiring coincided with Kelly’s rumored interest in running for mayor. Remember when Kelly was spotted up at Columbia University reading to children? Or when he accepted the “Presidential Excellence and Diversity Award" from the Sepia Skin Care company at Justin’s restaurant, owned by rapper Sean [P. Diddy] Combs?
At least one foundation board member wondered whether South got Kelly and Veronica invited to A-list parties where South introduced him to potential mayoral contributors. South did not return a phone call, seeking comment.
Kelly’s mayoral campaign was aborted last year when Mayor Michael Bloomberg purchased the votes of enough city council members to overturn the city’s two-term limit law.
Kelly’s control over the foundation has been abetted by its chairwoman, Valerie Salembier, a vice president of the Hearst Corporation. Head of the foundation since 2005, she views it as a subsidiary of the NYPD.
Despite her position at a media conglomerate, [she is publisher of Harper’s Bazaar magazine] she refuses to provide information about the foundation, instead referring inquiries to the police department. She, too, did not return a phone call, seeking comment.
Nor did the foundation’s president, Pam Delaney, return a phone call.
Nor did Kelly’s spokesman, Paul Browne return an email message.
Most important to Kelly is that the foundation pays nearly $1 million a year in living expenses for a dozen or so NYPD detectives posted around the world in what the former head of the FBI’s New York office Mark Mershon described as Kelly’s “signature” anti-terrorism program.
Such supposed terror hotspots include Santo Domingo, the Dominican Republic. It is not clear what purpose is served by stationing an NYPD detective there, other than to tweak Safir, who unsuccessfully sought an NYPD Dominican outpost to fight drugs lords.
Meanwhile, Kelly has publicly supported a cause dear to Salembier: attacking counterfeiters of high-end goods like Gucci and Prada handbags, which are advertised in her magazine, with an $80,000 Police Foundation grant for “buy money” to catch the bad guys.
In addition, Kelly serves as a speaker in Salembier’s annual anti-counterfeiting “summit,” linking the department’s crackdown on the high-end counterfeiters to its fight against terrorism, arguing that counterfeiters use profits to fund terrorist groups. If that’s a stretch, what about all those guys in Chinatown hawking knock-off handbags?
Last March, the foundation’s annual fundraiser, held again at the Waldorf, raised $2 million, most of which went for the overseas detectives’ expenses. Veronica Kelly, serving on the gala committee, weighed in on the décor [flowers and candles at each table], the menu [tenderloin] and the entertainment. [Cindy Lauper, who performed pro bono, was its featured singer.]
As Lauper began her first number, Veronica got up to dance. For perhaps a minute, she danced by herself, the only person on the floor. She finally found a partner — Elizabeth Hemmerdinger, whose husband is the MTA chairman and a police foundation trustee.